When someone promotes their product or service, it is not only the number of eyeballs they get to see what they offer, but it is also the relevance.
Relevance meaning the question as to whether the audience you are reaching is the right one for what you are offering? Of course, all it takes is a few individuals who suffer from the “pain or problem” that your solution can help.
Whereas even if you were to reach thousands of people, if they do not want what you offer it is all for naught. Hence the ongoing question is how to reach your perfect batch of spectators?
As has been explored in others of the 57 sites that constitute the Blog Coalition, paying for advertisements can be costly and the process used to get you to the audience you need questionable.
Think about it, when we sign up for a free email address, or a social media site, we often do not read the terms or policy in detail. Instead we tend to just check all the boxes needed to be checked to get the service we are seeking.
The problem with this is that many of us knowingly (because we did not read the fine print) are signing away many of our rights to privacy. We agree unknowingly to having our private information sold to others.
Why is your data so valuable to big brands? It is because the more they know about you and the private and professional aspects of your life, the more easily they can target you to sell you their products and services.
Some people do not mind everything they do being tracked and filed away for their own use. Lots of people have zero issue with their age being known, who their friends and family are.
These same people do not care if where they live is known as well as their emails, phone numbers and very personal secrets. Nor does it bother them in the least that at this point your private file has literally thousands of points of detail.
The details of the info they gather also includes analyzations of the choices you make online, what websites you visit, who you communicate with through social media, what you say, what others say about you, and even tracking you via unlabeled online photos of you because they have face recognition processes.
The process of gathering all your personal information and the choice you make online is happening day after day after day. But who you are and what you want, and need is not just gathered from big corporation.
.This is because, to make matters worse, hackers quite frequently and very easily steal data from big businesses and then sell it to others, those who might not have the best ethics and will use it against you in some way so that they make money with your identity.
You may think that when this happens all you personally lose is your email address. Think again, hackers get all your information, including the most personal and private things you do online, regardless of whether you have a VPN or not.
They know your age, where you live and the names of your family and friends, plus there is the never-ending procedures to regularly get more and more data about you. If all this and more does not bother you in the least, congratulations the web is your playground.
In the end you are not a human being, but an ever-growing data file being kept for both marketing and unscrupulous outcomes. Which brings us back to our original question.
The title of this post asks if there are ways to Create Profitable Marketing that do not require you gathering very private information about your target audience? Or, vice versa, to do with you yourself as the target? We believe the answer is “yes” which is why the Blog Coalition, of which this site is one of 57, are engaged in a never ending process to “Do good.”
Initially Business Help will Be for Businesses Most in Need Only
The plan at this stage is to see if there is need or interest for short business strategies, as well as whether or not they are ultimately useful. To determine the answers to these questions, we will focus on businesses in need first, with strategies provided to them at no cost.
“Method How” Does Not Yet Exist
“Method How” is a new concept in development that currently does not exist. Though, depending on when you read this, it might be and running. The mission of “Method How” is to give you a “Method How” to get your business back on track to achieve your American dream.
If You are a Business in Need and are Interested in a No Cost Work-in-Progress Solution…
The “Method How” to create profitable marketing is to focus on the use of every aspect of your current promotional strategy. Rewrite steps as needed to become useful to you. Useful from the standpoint of your entire method, step-by-step, becomes an ongoing approach for you to get business success results.
Get What You Want Faster
The benefits and idea is simple of the “Method How” short business strategies is very simple. A short strategy takes less time to implement than a full length one, so when you use “Business Success Strategies” (as they are currently called) all you need to do is to follow the steps properly.
The steps themselves are fast and easy, so chances are that you will get things to move much more quickly than the usual several times slower approach. Using a short strategy could mean a speedier result which in turn could lead to faster profitability.
Without a doubt the biggest and best insight into how to do marketing is that before you develop the product and service you find a group in need and then make the item to help them with that need. Most people screw up and create the product first and then try to find the audience. This too difficult and the reason why lots of people pay way too much for promotional services. That said, here is the 1, 2, 3, of it:
- Find an audience that you can help (and that you can reach directly).
What are they searching for but cannot find,? And why are you uniquely qualified to provide them with a solution to this problem? Also, if possible, your product should have baked into it the need for the buyer to keep coming back to you needing something they can run out of. Like food. You do not just buy food once. You need to keep going back for more. Make your product or service have an aspect to it that is like this.
- What do they desperately want? Why can’t they uncover a way to get it?
- Since in step #1 you established you have direct access to this group, the time is now to make your solution available to them, so now let when presenting your offering let them know that you have it and do so with also being certain that it is spelled out that (A) You and only you can help them (B) Let them know why only you can provide them with a solution and not others (C) Let them know that your product has something they will run out of and will need to come back to you for more.
POV: Can You Change Your POV if You Want to?
Point of view. We all have one, right? True. But is it also accurate to say that you can’t change your point of view? Maybe. Maybe not. Pardon the play on words, but being unable or able to change your point of view, depends on, well…Your point of view.
Static or Transformational POV is a Question Worth Answering
Why? Your point of view is your own unique take on the world and people around you. It is how you process your life. It is the generator. It is what creates how you see love and fear. It is YOU. But are you helping or hindering yourself. Do you not care which one leads you? Do you have business or marketing goals that you want to be able to pursue freely, but worry that the internal negativity of your current POV cannot be changed? Therefore, are you concerned about the risk of self sabotage?
Is Point of View Important?
Of course it is. The points of views of people all over the planet has led to the greatest innovations of all time. It is because of everyone having their own special points of views, that keeps life interesting and exciting. But of course, there is a downside also. It is due to some people seeing existence in a manner that is not embracing of humanity is what leads to violence, war and the like.
Why Point of View is Important in Business
If a CEO does not have a clear, practical and visionary point of view of their company, it is going to be more difficult to make it succeed. Or if you are a business owner or thinking of starting one, whether your business succeeds or fails depends on your point of view.
Your POV and How it is Impacting Your Entrepreneurial Efforts
Do you worry that your internal negativity of your own point of view is such that it can potentially be blocking the true level of success that your company could be having? The good news is that if you worry about your point of view potentially being too negative, is in and of itself a positive sign. Why? Because it shows that you care about your current or emerging business, enough to be wanting to make a change. But if you do want to change your POV in your business or life, what can you do?
No Easy Answer
Unfortunately, there is no one method to make your point of view more helpful to you, instead of blocking your success. The first step is recognizing you have issues and are willing to put in the work to change. This is followed by a number of possibilities, including but not limited to, being around people with a positive take on life, reading self help or business and marketing books, hiring a business consultant, seeking therapy and/or a psychiatrist for counseling and or meds, take a breakthrough seminar, eat better and exercise, plus many more.
In a Crowded Market will the Strategy of Reversing Work?
Digital freelance marketers create profitable marketing strategies for their clients. But now, to survive in these challenging times, ironically it is the marketers who need additional clients in their own pipelines to survive. Can these marketers, now that they themselves need more customers, use the same systems that they implement when working on their client’s behalf?
Sometimes it is Easier to do for Others than for Ourselves
One would think that marketers would be able to market themselves effectively, but for some this is not that easy. When we asked marketers who we knew, if they could get clients themselves the same way they do on behalf of their customers, most said “yes” but a few said “no” with an explanation. Those who thought they would have difficulties using the same promotional strategies for themselves, explained why they envision it would be challenging to have to use marketing to get more clients for themselves. First they made it clear that although doing digital marketing for their clients is a breeze for them, when faced with having to generate leads and convert them to clients is scary to them. . They said it had to do with issues of objectivity, meaning that they believed that it is a lot simpler to be objective about others, but not as easy to be so for yourself.
Kind to Others, But Not Kind to Self
We agree with the “objectivity” explanation because some of us, when we analyze ourselves, are much more critical of ourselves than we would be about shortcomings of another person. For example let’s say that someone tells us about something having to do with themselves they feel is negative. We might try to be kind and even build a case for why this individual should not feel badly about the aspect about themselves that is being discussed. But then on the other hand if we thought negatively about ourselves due to the very same thing that we told the other person not to get down on themselves about, we might criticize ourselves over and over about it, making us believe that we are not a good person.
So in an overloaded market, will the strategy of reversal work? The answer might be in how we feel about ourselves.
Market Yourself, Your Business or a Project by Looking Ahead
When we talk about how to “Create Profitable Marketing,” we are often misunderstood. We do not mean focusing solely on making money, instead, we are advocates for the lifestyle choice of seeing the word “profit” applying not only to financial gain but also encapsulates having your passion profiting too. To achieve this kind of profiting, it is suggested that you look at your long-term goals. You need to build today with an eye on what you want to be in the future.
Plan Your Strategy
Are you naturally suited for the industry that you want to become well known in? Do find that doing the work of this category comes easily to you? This is important because to truly be successful you need to love what you do. It does not hurt to get a college degree or so, which not only could be useful in the future, but gives you a chance to process and plan your strategy.
The strategy for becoming a known entity is not a secret, yet some who pursue the path of attempting to reach heights in your industry get it all wrong. They are hoping for instant gratification and may work harder not smarter. You can put in all the effort in the world to the point of exhaustion, yet never get close to what you are trying to achieve.
The Building Visibility Formula
The formula for building visibility is the same regardless of the industry you want to be high profile in. Remember, PERCEPTION is REALITY. You need to climb the ladder with each rung being a step higher in terms of the perception others have of you. But it is not what YOU think is what you need to do to go up those steps. Instead, you must hit the marks of what is viewed by others in your field and the public as being someone who is on the fast track upwards. In short, you need the acceptance at every level by those you need to open the doors for you.
Unknown to Mover and Shaker
No one is going to help you get to the next step unless you are perceived by them as NOT NEEDING THEIR HELP. When you do not need them, they will help you. But it is important that you know what each rung is on this ladder as seen by others as the right one. Do not go rogue and make it all up in your head of what you need to do in terms of reaching and gaining entry by every gate keeper along the way. In short you need to achieve status from the point of view of others in your industry so they will open doors on each step of your journey. You gradually work your way up from being an unknown to being a mover and shaker.
The Door Could Still Slam Shut
But watch out. You could get the door slammed shut on you, if you do not do your homework and find out what those at the doors need from you to open them. But here is where it gets sticky. You may have done your homework and have the goods you need, but still have the doors closed on you. This is when it becomes a numbers game for which you must believe in yourself and your product (which can be yourself).
Learn from Each Experience
Each person you present your presentation to (having the right credits of course), is an opportunity to do market research. If they reject you, try to find out their reason why. They may lie to you to not make you an enemy, so you will need to read between the lines. With the preparation process of getting ready to pitch the next gate keeper, be sure to integrate what you learned from the one who just turned you down.
Hard Work Yet No Progress?
That is all it is. Create, rinse, repeat, create, rinse repeat as you go higher and higher with your eye on the prize and integrating elements of the plans of those who have achieved heights before you. Do market research within your industry so you follow the right blueprint rather than a pie in the sky strategy you make up that could cause you to become exhausted without there ever being true progress.
Use What Worked for Those Before You
To fulfill the expectation of each gatekeeper you must pass through as you ascend, you might need to package yourself using media of some kind. Media can mean video, graphic arts and so on. First check how other successful people in your industry have presented themselves at each phase, while simultaneously integrating your accomplishments and being sure to solve the problem of the keeper at the door. Getting a crew of professionals to assist you is made possible through the concepts shown on the DigiRefer website.
Snow Snow Snow
Hi All. Yianni here. Yes, today is the Winter Solstice, the shortest day of the year. and a great time for snow, which as you can see we have here in New York City. Above’s image is what it looks like in Central Park right now.
“The winter solstice, hiemal solstice or hibernal solstice occurs when one of the Earth’s poles has its maximum tilt away from the Sun. It happens twice yearly, once in each hemisphere. Wikipedia.”
The Winter Solstice also is a celebration of a day you need to Celebify yourself (if you so choose). One way to help Celebify yourself is to create profitable marketing. How do you do this? Start a blog!
Your Very Own Blog
And if you do start a putting up posts, one the most important things you can do is setting a good example for the rest of your community. This means thinking before acting and making certain that when you market yourself or your products and services, you do so in a manner that is best for the common good. Have a fab Winter Solstice!
In order to achieve your goals you sometimes need luck. And the more focused and fruitful you are with working, the more luck you will get to make things happen. You need to create a NEW REALITY.
This is an excerpt from a work-in-progress eBook being developed by DIY digi.com:
For those of you who didn’t inherit a lot of money, here is a happy discovery for you. It seems that most Billionaires are self made. But that said There’s a reason so few actually make it to billionaire status. Many elements must dovetail for the achievement of making over a billion dollars. These include but are not limited to desire, IQ, the ability to get financing, education. And bottom line, luck plays a major part in all this.
Effort Toward Your Goal
But our job is not to scare you off but to show you how becoming a billionaire can be done. As we hinted at in the beginning of this eBook, age does form a factor here in terms of sheer amount of years to put effort toward the goal.
The bottom line for starting is to create a business. This is not easy to do and could involve your entrepreneurial best. You want to give the business 5 to 7 years of your life to achieve the point where you are not too concerned with where your next amount of money comes. Starting and running a business is a big challenge, but it is also the perfect teacher for eventually becoming a billionaire
Figures of Your Readings
During the development of your first business you want to also be investing in yourself in an ongoing manner with education. This does not have to be expensive. For example, you got your hands on this eBook that is a good place to start. But don’t stop with books, continue you education in all shapes and kind. Read autobiographies and biographies of famous billionaires so that you can see where who you are and what your goals are do or do not connect to that of the figures of your readings.
Qualities of a Future Billionaire
Don’t get discourage though. Reading about others can be great because you will be able to figure out the qualities you have and have not and will therefore be able to work on the elements you are more in need of. Some qualities that are important have to do with your own motivation as we stated toward the start of this eBook. Also, you must have discipline and time management as well as a knack for sales and how to talk to people.
The reason that the people of Home Business Achievers developed the website you are on right new, Create Profitable Marketing, is because we wanted to be certain when you pursue your tools that you are finding ones that each have a clear purpose. You do not want to waste your time on instruments of strategy that are not going to do what you hope they will.
In this website thus far, we have discussed some of the tools that we recommend already, as well as there being ones that we are going to introduce to you very soon. We don’t want you to spend unnecessary dollars for something that does not serve you well.
And the way that we are different from other agencies is that we believe in educating our clients. That is why we create eBooks that do a deep dive into the marketing strategies we use to get results
The reason it is valuable to understand marketing, especially if you are a small company, is because this means you are empowered by the knowledge that can make the difference in your business.
A marketing strategy is your overall game plan. It takes into consideration who are the clients you are seeking and why. It also takes a look at what you must do after acquiring a new customer which is to retain them through another set of strategies that are connected to your primary ones.
Take for example product. The recent times have show us that connecting with your ideal client via the web is more important that ever. Also, the delivery of that product is critical as well.
That’s why some retail companies online are doing so well, they have put their attention into delivery because the faster the customer can be satisfied the better.
Another thing to look at is price. A very tricky one because depending on who your target demographic is you will need to go low or high. Clearly, targeting the wealth if done effectively can mean higher prices are possible. Though, it should also be mentioned that many people with money got there because they are sticklers on price which in part could be the reason they have accrued wealth!
A less wealthy demographic may be interested in lower prices. Though, ironically, the person who is not rich might be desperately seeking to appear so, and therefore may spend much more for some items than they would other items.
A good example of this is with cars. Some people who may not have much money, spend more on getting a vehicle that they hope will garner respect and awe from others.
Here are the top 10 strategies. The corresponding tools and info for these processes open wide the doors of online marketing for Home Business Achievers.
- Get Money Plan
- Acquire Capital Strategy
- Obtain Funding Blueprint
- Get Hold of Wealth System
- Gain Currency Tactic
- Grab Fortune Technique
- Snap Up Currency Grand Design
- Hook Capital Crafting
- Grasp Moolah Methodology
- Retrieve Greenbacks Procedure
The great thing about these 10 methods is that they can be tracked. In other words, there is the means of finding out what marketing strategies are working for you and those that are not.
The first publicly accessible forum for learning what are the tools behind these processes as well as how to implement them is going to be in a new eBook called “Home Based Business CAUSE Marketing” that is being created by “Home Business Achievers.” More on this as it evolves.